30 YEARS SIHOT
Today’s GUBSE AG was founded in 1986 under the name of GUB Software Development Company, a limited liability company. The idea at the time was to reprogram an existing camping ground software and turn it into a hotel management software. In the same year, we were able to win a number of clients, some of which are using SIHOT to this day. The company was supposed to take on other projects afterwards, as it was assumed the programming of SIHOT was already as good as finished. This, of course, turned out to be a great fallacy. We would like to take this opportunity to give you some insight into the evolution and development of GUBSE and its product suite SIHOT. You may find this process closely related to your own history!
1986: We’re looking at the beginnings of commercial IT at a time when software was delivered on floppy disk.
2016: SIHOT is being used in approximately 3.500 Hotels around the globe and distributed online.
In between lies an era of technological change. The World Wide Web as we know it today, sprung to life when Sir Tim Berners-Lee published the first website on 6 August 1991. The first browsers became available two years later. The rest is history …
How does GUBSE see itself, considering the developments in a rapidly changing world? We’d like to explain this by recalling an incident in the year 2007: At that time, we were not yet very widely known and SIHOT was sold mostly through business partners. This was going to change and we wanted to firmly establish GUBSE as the provider of our product SIHOT. An advertising agency was hired to produce a logo, image brochure and advertising campaign. During the first workshop, we were asked about our vision for the future. The agent expected us to think big with answers such as “to become the market leader” or “to have installations in every single country”. However, in unison and straight away, we replied: We want to work solidly and sustainably!
As we all know, dear Reader, it is tremendously difficult to deliver good effort each and every day, to not digress into unreachable spheres and to continuously enhance an existing product. Our aim is to be a reliable partner that you can count on and our long lasting partnerships prove how successful this approach really is.