Today’s GUBSE AG was founded in 1986 under the name of GUB Software Development Company, a limited liability company. The idea at the time was to reprogram an existing camping ground software and turn it into a hotel management software. In the same year, we were able to win a number of clients, some of which are using SIHOT to this day. The company was supposed to take on other projects afterwards, as it was assumed the programming of SIHOT was already as good as finished. This, of course, turned out to be a great fallacy. We would like to take this opportunity to give you some insight into the evolution and development of GUBSE and its product suite SIHOT. You may find this process closely related to your own history!

1986: We’re looking at the beginnings of commercial IT at a time when software was delivered on floppy disk.
2016: SIHOT is being used in approximately 3.500 Hotels around the globe and distributed online.

In between lies an era of technological change. The World Wide Web as we know it today, sprung to life when Sir Tim Berners-Lee published the first website on 6 August 1991. The first browsers became available two years later. The rest is history …

How does GUBSE see itself, considering the developments in a rapidly changing world? We’d like to explain this by recalling an incident in the year 2007: At that time, we were not yet very widely known and SIHOT was sold mostly through business partners. This was going to change and we wanted to firmly establish GUBSE as the provider of our product SIHOT. An advertising agency was hired to produce a logo, image brochure and advertising campaign. During the first workshop, we were asked about our vision for the future. The agent expected us to think big with answers such as “to become the market leader” or “to have installations in every single country”. However, in unison and straight away, we replied: We want to work solidly and sustainably!

As we all know, dear Reader, it is tremendously difficult to deliver good effort each and every day, to not digress into unreachable spheres and to continuously enhance an existing product. Our aim is to be a reliable partner that you can count on and our long lasting partnerships prove how successful this approach really is.


The world premiere of the musical "Phantom of the Opera" takes place at Her Majesty's Theatre in London. _________________________________________ SIHOT is developed on a UNIX-platform in the programming languages COBOL and C.


German figure skating icon Katarina Witt wins Olympic Gold in Calgary. ________________________________________ Norbert Wernet takes over the management of the company GUB Software Entwicklung.


Michael Schumacher becomes the first German Formula 1 World Champion with a total of 92 points. ________________________________________ The development of SIHOT.PMS as a 32-bit Windows application starts taking place.


Dolly the sheep is born, the first ever cloned mammal. ________________________________________ The company shares are distributed among the executive board: Norbert Wernet, Jorg P. Berger, Jochen Conrad.


Hale-Bopp, the unusually bright comet, makes a spectacular, visible appearance lasting several months. _______________________________________ The first Windows application of SIHOT is installed directly at the clients.


Treasure hunters discover the Nebra sky disk, a bronze age depiction of the cosmos. _______________________________________ Sol Meliá, one of the largest hotel chains in the world, also changes to the SIHOT Windows version.


The Expo 2000 in Hannover, Germany is the first recognised world exposition. _______________________________________ The development of the booking platform SIHOT.WEB begins.


Dennis Tito, the first space tourist, visits the International Space Station (ISS). ________________________________________ The first GUBSE subsidiary is founded in Majorca.


Twelve European states adopt the Euro as their universal currency. _______________________________________ The development of a central solution SIHOT.CM for hotel chains commences.


Mark Zuckerberg founds the corporation Facebook. _________________________________________ A new sales office opens in Berlin and the newly founded subsidiary addiPOS specialises in POS-solutions.


The game console Nintendo WII is released. ______________________________________ We celebrate 20 years of SIHOT.


The onset of a global banking and financial crisis hits the markets. _______________________________________ SIHOT.CRS goes live in Australia, pushing the development of SIHOT.Trust.


Barack Obama is elected the first African-American president of the United States of America. _______________________________________ The subsidiary SIHOT do America is founded in Brazil.


The German airline Lufthansa takes delivery of its first Airbus A380. _______________________________________ The subsidiary SIHOT Asia Pacific is founded in Australia.


Prince William weds Catherine Middleton. _______________________________________ We celebrate 25 years of SIHOT.


Austrian Felix Baumgartner jumps from stratosphere to earth in record breaking space dive. _______________________________________ The subsidiary SIHOT Portugal is founded in Lisbon.


Google releases its interactive head gear "Google Glass" _______________________________________ SIHOT becomes active in the UK and undertakes all international sales activites from here.


The United Kingdom votes in favour of the Brexit. _______________________________________ 30 years of SIHOT: Our SIHOT.Product Suite comprises of 32 modules. 3500 clients worldwide use SIHOT.