“Keeping Customers Happy”


SIHOT.Loyalty supports your customer relationship management by handling loyalty cards, bonus schemes and additional address management functions.


Customer Orientation as a Factor of Success

Successful customer relationship management (CRM) requires regular and targeted activities. SIHOT.Loyalty takes care of managing loyalty cards and helps with the administration of reward and discount schemes. Straightforward and largely automated procedures that are fully integrated in the Front Office operation will make the implementation easy and reduce the amount of work required to keep your system running.

Tailor-Made for Your Guests

Use different card levels, special rewards master files and very flexible discount definitions to give customers the feeling of being a truly valued guest. Powerful CRM-solutions are able to register guest attitudes and react to changes, giving you the edge over your competitors and helping you to stay focussed on your business needs.


Tailor-Made for Your Operation

SIHOT.Loyalty combines up-to-date reporting and a complete address data base with detailed client profiles for effective sales and marketing activities.


  • Ensures personal attention to regular guests
  • Systematic expansion of repeaters’ database
  • Structured and detailed client data
  • Performance tracking